Lyca Mobile Introduces Monthly Contracts with Freeze on Prices Until 2026
Lyca Mobile, the world’s largest mobile virtual network, has launched a range of new monthly contracts with the promise of no price rises until at least 2026.
The move beyond its prepay heritage is designed to shake up the UK mobile market, which is showing increasing signs of customer frustration at price rises and the reintroduction of expensive EU roaming fees.
A recent survey by consumer champion group Which? found that mid-contract price hikes by mobile providers led to considerable dissatisfaction with the “big four”, whilst Lyca Mobile’s own research found that nearly two-thirds (63%) of contracted customers with Vodafone, O2, EE and Three, have experienced a price hike in the last six months.
To support customers in the face of rising costs and industry-wide price hikes, Lyca Mobile will continue to make great value and fairness a core pillar of its offering, with its commitment to EU roaming and price freezes on all contracts. It has also invested in network excellence via its recent agreements with award-winning partners.
The introduction of pay monthly contracts comes hot on the heels of Richard Schäfer’s appointment as CEO for Lyca Mobile and the wider Lyca Group. Spearheading a new wave of growth and innovation, the launch aims to strike a chord with the 75% of UK consumers currently with the major mobile operators.
Richard Schäfer, Group CEO, Lyca Mobile said: “In this day and age there is no reason why a high quality, reliable mobile service needs to cost the earth. UK mobile users deserve a fairer deal. We know that many contract customers are dissatisfied with the value they’re getting from providers – which is why we’ll be providing locked-in low prices on all our 12-month and rolling 1-Month plans.
“Nobody wants to feel taken for granted, so in the face of skyrocketing bills, we’re confident that our new contract plans will appeal to both our loyal base and new customers alike. Lyca Mobile is uniquely positioned to provide UK mobile users with what they want. Adding this extra layer of product choice reinforces the strong foundations on which the company will continue to grow.”
Customers will be able to choose from four 12-month plans, starting at just £4 for 5GB and ranging up to £18 for Unlimited data. All plans will include unlimited UK minutes and texts, 100 international minutes, plus EU roaming as standard. There will also be flexible 1-month plans available, priced from £5 for 5GB to £20 for Unlimited data, which can be terminated with just 30 days notice. More information can be found on the Lyca Mobile website: LycaMobile.